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Copywriting 101: Everything You Need To Know About It

Copywriting 101: Everything You Need To Know About It

Everyone knows what a doctor, lawyer or engineer does. But tell someone you’re a copywriter, and watch them go: “Huh?” Or maybe they’ll react with TV enlightenment: “Oh, you mean you’re like Mad Men, or the guys in Shark Tank?” Er, no — not quite. Not all copywriters are male or work in an aquarium surrounded by predatory fish. (The insanity part, however, is debatable.) So here’s a primer for you: Copywriting 101. read more…

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