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We Are Family, Literally.

A copywriting team with 5 decades of combined writing experience
Swaran Copywriter Portfolio

Swaran Kapur

Swaran started work way before the Internet era, as a Programme Finance Manager for the United Nations Development Programme (UNDP) in West Africa. He moved back to Singapore to join Singapore Press Holdings (SPH) in 1985. As an Executive Sub-Editor of The Business Times, he enjoyed a fruitful career of over 30 years with Singapore’s biggest media organisation. His keen interest in the role of technology in journalism has also made him a popular host, panel moderator, and speaker at seminars and conferences for organisations like Dell and the Infocomm Development Authority of Singapore (IDA).

Sid Copywriter Portfolio

Sid Kapur

Content Strategist
Sid started copywriting in the advertising world over a decade ago for agencies like M&C Saatchi and Ad Planet. He then moved on to marketing and management roles in the Internet space. Sid was a founding member of one of Singapore’s leading finance sites,, and is a subject matter expert in the areas of Search Engine Optimisation (SEO) and Content Marketing. He concurrently serves as the Digital Services Director at Construct Digital, an award-winning Digital Marketing Agency, where he works with both local and global organisations to craft strategies that keep their digital marketing efforts on track.

Rashmi Copywriter Portfolio

Rashmi Kapur

Editorial & Content Manager
Rashmi graduated from the University of London with a BA (Hons) in English Literature. She spent her first few years out of school sharing her love of the language, teaching children English. She then combined her passion for writing with her penchant for globetrotting in a year-long travel writing stint — documenting her excursions to places like remote Indonesian villages and exotic Kyrgyzstan. For the past 3 years, she has been the Marketing Manager for a food chain in Singapore, overseeing their content, social media channels, and events. She also serves as a Director for OSCAS, a non-profit dog shelter.

A Few Words, A Little Wisdom

Gain some insight into our world of copywriting through our latest blog posts

5 Business Writing Tips That Will Make You A Lead Generation God in Singapore

Lead Generation is an early stage in making a sale -- an indispensable part of business writing. The process flows like this: Lead Generation → Lead → Customer 1. What Is Lead Generation? Let's take it from the basics. Working backwards, a Customer is someone who buys...

Copywriting 101: Everything You Need To Know About It

Everyone knows what a doctor, lawyer or engineer does. But tell someone you're a copywriter, and watch them go: "Huh?" Or maybe they'll react with TV enlightenment: "Oh, you mean you’re like Mad Men, or the guys in Shark Tank?” Er, no -- not quite. Not all copywriters...

How To Hire The Best Content Writer Or Copywriter In Singapore

Content is king, they say; so the copywriter must be queen. And, like in chess, the royal lady here can make or break your game. Hiring a suitable content writer or copywriter in Singapore can be daunting, because a good one is a rare find. We've therefore made life...

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