Sid Copywriter Portfolio

Sid Kapur

SEO Copywriter & Digital Marketer

I started copywriting in the advertising world over 15 years ago for agencies like M&C Saatchi and Ad Planet, working on traditional advertising copy for print ads, brochures, as well as radio and television commercials. After that I moved on to sales and marketing roles in the Internet space, honing my skillset for the digital era. I was a founding member of one of Singapore’s leading finance sites, Moneysmart.sg; and have been intimately involved in the Search Engine Optimisation (SEO) and Content Marketing space for the better half of a decade. I have won several awards for my work, the most recent being a Gold in MARKies 2018 (pictured) — one of the most coveted awards in Singapore’s Advertising Industry.

A Few Words, A Little Wisdom

Gain some insight into our world of copywriting through our latest blog posts

5 Business Writing Tips That Will Make You A Lead Generation God in Singapore

Lead Generation is an early stage in making a sale -- an indispensable part of business writing. The process flows like this: Lead Generation → Lead → Customer 1. What Is Lead Generation? Let's take it from the basics. Working backwards, a Customer is someone who buys...

Copywriting 101: Everything You Need To Know About It

Everyone knows what a doctor, lawyer or engineer does. But tell someone you're a copywriter, and watch them go: "Huh?" Or maybe they'll react with TV enlightenment: "Oh, you mean you’re like Mad Men, or the guys in Shark Tank?” Er, no -- not quite. Not all copywriters...

How To Hire The Best Content Writer Or Copywriter In Singapore

Content is king, they say; so the copywriter must be queen. And, like in chess, the royal lady here can make or break your game. Hiring a suitable content writer or copywriter in Singapore can be daunting, because a good one is a rare find. We've therefore made life...

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