SEO Copywriter & Digital Marketer
I started copywriting in the advertising world over 15 years ago for agencies like M&C Saatchi and Ad Planet, working on traditional advertising copy for print ads, brochures, as well as radio and television commercials. After that I moved on to sales and marketing roles in the Internet space, honing my skillset for the digital era. I was a founding member of one of Singapore’s leading finance sites, Moneysmart.sg; and have been intimately involved in the Search Engine Optimisation (SEO) and Content Marketing space for the better half of a decade. I have won several awards for my work, the most recent being a Gold in MARKies 2018 (pictured) — one of the most coveted awards in Singapore’s Advertising Industry.